Future Lab circa Feb 2009
Bleisure
The lines between business and leisure are blurring as the changing nature of work puts an end to the work/life balance. The Future Laboratory identifies the shifting consumer attitudes and changing business and leisure practices that are affecting every sector from travel and tourism to media and finance.
Homedulgence
A troubled economy, have-it-now culture and the ongoing growth of premiumised markets have combined to create a new kind of high-end, high-touch home retail model that requires brands to rethink their attitude to design, delivery, service and personal after-care. Here, the Future Laboratory team unpacks have-it-now retailing for the Homedulgence generation.
Womenomics
Social networks, female bloggers, collaborative branding and the growth of referral culture are increasingly making everything from the internet to retail and the way we buy and use products and services increasing intuitive, smart and female. With case studies from around the globe, the team from The Future Laboratory presents the new rules of marketing, communicating and retailing to a new generation of cash-rich, economically assertive women. Welcome to the world of the mauve-collar worker.
Freesumerism
The rise of experience culture, immersive marketing and a new need to embrace (and repackage) value in ways that are more suitable to the post-boom, proexperience generation are all instrumental in creating a free-to-try approach to retailing that has already seen terms such as freevertising, freenomics and freetractive marketing enter the common culture. We explain the terms, decode the techniques and unveil the ways to make real profits from giving away goods and services for free.
